Four Corners Campaign

The Four Corners video was a concept I conceived after reviewing a company-wide from email from Jack Dorsey, outlining Block's core philosophies. I took the initiative to translate these ideas into a compelling visual campaign, beginning with the Four Corners video.

Highlights:

  • Promoted and recognized by CEO & Founder, Jack Dorsey

  • Most watched creative video at Block, Inc.

  • Repurposed from hero, to mid-tier, and always on content.

  • Combined assets generated over 600k views.

Served as Creative Strategist for Cash App Communities, developing the campaign narrative and guiding social-first creative to authentically highlight community stories.

Executive Producer and Creative Director for Blocked Wrapped 2024, an employee-first campaign focused on highlighting Block’s work culture throughout it’s ecosystem.

CASH APP COMMUNITIES

Highlights:

  • Partnered with Cash App social, brand and marketing, and legal teams providing campaign strategy.

  • Over 10M views across Instagram, TikTok, and YouTube increasing audience resonance.

  • Strong ROI using minimal branding in a campaign while highlighting customers/communities.

block wrapped

Highlights:

  • Onboarded and managed NY-based creative agencies within 1 week of concept.

  • Creative Director from end-to-end production.

  • Created 50+ scalable assets, including hero and always-on content, enabling reuse across 20+ teams.

tidal songwriters campaign

Highlights:

  • Working as the lead video editor on the project in collaboration with motion designers

  • Developed the animation and video direction for the campaign.

  • Produced assets across web, social, and video.

  • Campaign has sunsetted.

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