Living In A Social World
Living In A Social World
Four Corners Campaign for Block, Inc.
Head of internal brand studio
The Four Corners video was a concept I conceived after reviewing a company-wide from email from Jack Dorsey, outlining Block's core philosophies. I took the initiative to translate these ideas into a compelling visual campaign, beginning with the Four Corners video.
My Role:
Developed concept
Creative strategy
Vendor management
Script writing
Video editing
Highlights:
Recognized by Jack Dorsey
Most watched creative video at Block, Inc.
Over 4,000 employee views with first 48 hours of release
Repurposed video assets for all of Block offices branding.
more from made by briana
〰️
more from made by briana 〰️
BLAST MUSIC FEST, Inc. “blastfest”
Head of Social
BLASTFEST is a music festival that celebrates Afrobeats and Amapiano music, culture, and diversity in Seattle, Washington. During the first year, I was responsible for generating over 3,000 utilizing social media and no budget as the only form of marketing. After much success, I took the same approach for year two and was able to double the amount of attendees to over 6,000 from organic content and paid media.
@blastmusicfest
My Role:
Lead creative direction for all social platforms
Developed social strategy for organic content
Produce content with high production value
Manage all social media accounts (IG, Facebook, TikTok, YouTube, and LinkedIn)
PR and copy
2024
〰️
2024 〰️
2023
〰️
2023 〰️
Highlights:
Increased ticket sales by 120% solely through paid media and organic content
Over a combined 3M views across all platforms
Tapped by Amazon Music to repurpose content for promotion of “Ayra Starr: Dare to Dream| Documentary”
Managed all creative content with partners including YouTube, Seattle Storm, Lululemon, Door Dash, Uber, and more.
Davido |
Ayra starr |
MUSA KEYS |
BNXN |
Davido | Ayra starr | MUSA KEYS | BNXN |
let’s go to the moon!
Cristina Martinez for Freestyle, Inc. Read here.
creative director & producer
Contemporary artist, Cristina Martinez, was named the Creative Director for Freestyle, Inc. I lead the creative direction for the announcement on social media and executed all creative assets from ideation to publish.
My Role:
Develop concept with only 24 hours notice
Partnered with Freestyle to develop social campaign strategy
Photographer
Videographer
Video Editor
Highlights:
Over 75K views at launch
Increased brand awareness for Freestyle by utilizing the likeness of @sew_trill.
Assets repurposed on @freestyle.world
Sold out of diapers within a week of launch!
athletic form
creative director & producer for social
My Role:
Manage all social media accounts (IG, Facebook, TikTok, and YouTube)
Responsible for content strategy across all social platforms
Produce the Two Truth Podcast (from ideation to publish)
Create all designs and own marketing for exclusive merch drops
In-house videographer & photographer
Athletic Form (@trainathleticform) is a popular fitness brand on social media with a consistent presence across Instagram, Facebook, and Twitter.
Highlights:
Created robust multi-platform strategy that enhances Athletic Form's visibility and customer loyalty
Increased gym memberships by 43% since owning content strategy and production
Launched podcast by creating organic content with over 5M combined views across all social platforms
Increased followers on socials by 53%
churchome
creative director & producer for social
justin bieber x maverick city
〰️
justin bieber x maverick city 〰️
My Role:
Oversee creative for migration from in-person to digital church
Developed content strategy for the Churchome app
Recruited and managed team of creatives for new social team (design, video, photo, and audio engineering)
Managed creative for influencer marketing and partnerships
Highlights:
Increased Churchome app downloads through social campaign by +70%
Developed content strategy for Justin Bieber x Maverick City collaboration generating over 100M views.
Created and launched “Hold the Phone” IG Live series ft. Ciara & Russell Wilson, LL Cool J, Justin & Hailey Bieber, Christ Pratt and more.
